Time: 2:00 pm to 3:00pm ET | 11:00 am – 12:00 pm PT
When cellular operators are investing billions of dollars into 5G deployments, they have to look at more innovative ways to expand their revenue base beyond traditional broadband data plans. Many leading operators have long understood the value of advertising as one of the potent ways to diversifying their revenue streams. However, managing different monetization business models as well as integrating them with their core connectivity offerings has historically proven to be very difficult.
