The increasing complexity and customer demands and expectations has driven the cloud revolution to accelerate across the telecommunications industry. Becoming cloud native, however, is far from simple. Building automated, software-based technology into existing processes and architecture involves testing, investment and often staff changes or re-training. As we move further down the digitalization road, what are some of the key lessons learnt and key benefits found in a digital-first telco? What impact has been noted on CX and internal processes? roof of concept to scaling