Wireless and wired telecom providers use geocoding and location analytics for network planning and subscriber acquisition. Location data becomes even more critical during 5G deployments. For example, for fixed wireless deployment using millimeter wave (mmW) bands, which provide extremely high speeds and capacity in focused areas, operators must accurately know what the best locations are for deploying 5G small cells. Just as important is knowing what the customer locations are that will be inside the coverage area.
