Insights
Our insights are featured on these partner publications
Originally published in USA Today, on October 14, 2024 Our lives are increasingly being defined by digital content and experiences. This is even more true for the younger generation, whose world revolves around TikTok, Instagram, Snapchat and other social media platforms — whether work, life or play. This has resulted in a rapidly growing $250-billion ... More
U.S. tech giants, known for their innovative technologies, are now venturing into the world of soccer. Why? Consumers are diverse, and different things resonate with people of various regions, age groups and interests. As a result, it is always a challenge for marketers in the tech space to reach potential customers and influence their decisions. Finding a shared ... More
RCR Wireless News, October 12, 2024 A laptop you can fall in love with, but with some minor quirks Samsung Galaxy Book4 Edge is a premium laptop among over 20 Copilot+ PCs announced on May 20th, 2024. Powered by the high-performance Qualcomm Snapdragon X Elite platform variant (X1E-84-100), with top-notch hardware and software, it is a laptop targeted at premium consumer and small ... More
Forbes, 12August, 2024 Generative AI (Gen AI) has already started to affect everyday life. Like any technology transition, there has been fear and criticism about how it will take away jobs and replace workers. This fear is even more pronounced in the content creation industry as Gen AI adoption has taken off with models like ... More
Originally published in USA Today, on September. 21, 2024 If you are looking to buy a new laptop for this school year or as a gift during the holiday season, you will be faced with a major decision: Should you buy a next-generation AI-powered Copilot+ PC? However, the recent flurry of announcements by laptop OEMs ... More
USA Today, 2024 July, 10 This question arises every year when Samsung announces its latest foldable phones. From the conception of this category in 2018 till now, only a niche group of users and consumers on the bleeding edge of technology have been trying out these foldable phones. But the latest Samsung Galaxy Z Fold6 ... More
RCR Wireless News, 31 July, 2024 Since the announcement on May 20th, 2024, the PC industry has been abuzz with the new generation CoPilot+ PCs. Lenovo Yoga Slim 7x laptop was among over 20 models launched in June 2024. These PCs have started shipping as we enter the busy back-to-school season, which has traditionally been one of the peak ... More
Forbes, 04 March, 2024 Generative AI (Gen AI) can be a godsend tool for content creators. The creative possibilities are only limited by human imagination. But it is not without significant challenges. The concerns around copyright and licensing are already giving jitters to users, and the questions around the authenticity of the content are putting ... More
Forbes, 29 March, 2024 Mobile World Congress was back to its past glory this year with more than 100,000 visitors, as reported by the organizer GSMA. As expected, there was lots of news, and open RAN was one of the major themes. Among many things I cover, I found it interesting how Samsung Networks expanded ... More
USA Today, 21 May 2024 With good cameras and photo editing tools available on smartphones today, we all want our pictures on Instagram, Facebook, or those framed in our homes to be nearly perfect. Whether it is your kid's graduation or a family vacation, you want them to be flawless so that you can celebrate ... More