What
we do

Research

Analysis

Advisory

We are a high-tech research, analysis, and advisory firm with deep domain knowledge and extensive hands-on experience in building and marketing products. We provide customized research, business and marketing strategy analysis, and advocacy across 5G, AI, IoT, Cloud/Edge Computing, and other emerging technologies

Services Offered

  • Expert advice and counsel on the full product lifestyle
  • Research, analysis, positioning and go-to-market strategy
  • Perspective and insights on market trends
  • Message articulation, review, testing amd tuning
  • Deep-dive technical and marketing white papers and reports
  • Performance testing, benchmarking and competitive assessment

Insights

Our insights are featured on these partner publications

Originally published in USA Today, on October 14, 2024 Our lives are increasingly being defined by digital content and experiences. This is even more true for the younger generation, whose world revolves around TikTok, Instagram, Snapchat and other social media platforms — whether work, life or play. This has resulted in a rapidly growing $250-billion ... More

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U.S. tech giants, known for their innovative technologies, are now venturing into the world of soccer. Why? Consumers are diverse, and different things resonate with people of various regions, age groups and interests. As a result, it is always a challenge for marketers in the tech space to reach potential customers and influence their decisions. Finding a shared ... More

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RCR Wireless News, October 12, 2024 A laptop you can fall in love with, but with some minor quirks Samsung Galaxy Book4 Edge is a premium laptop among over 20 Copilot+ PCs announced on May 20th, 2024. Powered by the high-performance Qualcomm Snapdragon X Elite platform variant (X1E-84-100), with top-notch hardware and software, it is a laptop targeted at premium consumer and small ... More

Forbes, 12August, 2024 Generative AI (Gen AI) has already started to affect everyday life. Like any technology transition, there has been fear and criticism about how it will take away jobs and replace workers. This fear is even more pronounced in the content creation industry as Gen AI adoption has taken off with models like ... More

Originally published in USA Today, on September. 21, 2024 If you are looking to buy a new laptop for this school year or as a gift during the holiday season, you will be faced with a major decision: Should you buy a next-generation AI-powered Copilot+ PC? However, the recent flurry of announcements by laptop OEMs ... More

USA Today, 2024 July, 10 This question arises every year when Samsung announces its latest foldable phones. From the conception of this category in 2018 till now, only a niche group of users and consumers on the bleeding edge of technology have been trying out these foldable phones. But the latest Samsung Galaxy Z Fold6 ... More

RCR Wireless News, 31 July, 2024 Since the announcement on May 20th, 2024, the PC industry has been abuzz with the new generation CoPilot+ PCs. Lenovo Yoga Slim 7x laptop was among over 20 models launched in June 2024. These PCs have started shipping as we enter the busy back-to-school season, which has traditionally been one of the peak ... More

Forbes, 04 March, 2024 Generative AI (Gen AI) can be a godsend tool for content creators. The creative possibilities are only limited by human imagination. But it is not without significant challenges. The concerns around copyright and licensing are already giving jitters to users, and the questions around the authenticity of the content are putting ... More

Forbes, 29 March, 2024 Mobile World Congress was back to its past glory this year with more than 100,000 visitors, as reported by the organizer GSMA. As expected, there was lots of news, and open RAN was one of the major themes. Among many things I cover, I found it interesting how Samsung Networks expanded ... More

USA Today, 21 May 2024 With good cameras and photo editing tools available on smartphones today, we all want our pictures on Instagram, Facebook, or those framed in our homes to be nearly perfect. Whether it is your kid's graduation or a family vacation, you want them to be flawless so that you can celebrate ... More

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Tantra's Mantra Podcast

The podcast that goes behind and beyond the technology news headlines to explore the unheard and unseen. The topics include 5G, AI, IoT, Smartphones, Networking, Intellectual Property and others.

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In the
News

We are quoted on these media outlets

Other issues contributed to these failures, including the limited battery life of satellite phones and the expense of maintaining satellite networks, according to Prakash Sangam, founder of Tantra Analyst, a technology research and advisory firm More

"'Apple does realize it’s not another chip — it’s strategic intellectual property in a connected device,' said Prakash Sangam, founder of Tantra Analyst, a research and advisory firm... More

“The industrial IoT sector is evolving, and industry 4.0 is taking shape. There is extremely high interest and scope to utilize 5G for industrial IoT,” Sangam wrote in response to questions. The collection of segments and needs pertaining to industrial IoT is vast, ... More

“Apple does realize it’s not another chip — it’s strategic intellectual property in a connected device, said Prakash Sangam, founder of Tantra Analyst, a research and advisory firm. “This is one of the key strategic pieces of IP they don’t have, and it makes sense to own it....” More

“Prakash Sangam said. ‘The vulnerability is not just because of supply chain .... but the complexity of the technology and the huge risk-and-reward equation.' ”... More

Prakash Sangam, founder of Tantra Analyst, said the 315 modem will mainly address a set of use cases for high bandwidth, high speed, high capacity, long battery life and high reliability... More

“As the telecom industry continues to rapidly evolve, Samsung and its ecosystem partners are at the forefront of innovation and transformation,” said Prakash Sangam, Founder & Principal of Tantra Analyst. ... More

“Mobile operators need to scale their networks to meet consumer demand for more bandwidth and emerging opportunities like fixed wireless access. At the same time, they must remain within tight cost and energy envelopes,” said Prakash Sangam, Founder of Tantra Analyst. ... More

“ The industry will cherish 5G’s success so far and focus on the enormous future potential, especially in transforming industry verticals. 3GPP’s recent branding of the next phase of 5G as 5G Advanced also plays into that narrative. Disruptive concepts such as virtual RAN ... More

Samsung Mobile had a launch event for Fan Edition (FE) versions of this year’s Galaxy phone, watch, and flagship Tablets on Sep 25th, 2024, in New York, at its Manhattan office. I was one of the select industry analysts invited to the event. The theme “Galaxy Al for All” was apt for the event, as all the devices announced had Galaxy ... More

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This year’s Lenovo Innovation World was in Berlin, right before the largest European consumer electronics show, IFA 2024. During the event, Lenovo announced scores of Intel Core Ultra 200V (aka Lunar Lake), AMD Ryzen AI300, and Qualcomm Snapdragon X Plus (8 core) based Copilot+ PCs across its ThinkPad™, ThinkBook™, Yoga™, and IdeaPad™ portfolio. ... More

After a few years of a lull because of COVID-19, the Huawei Analyst Summit was in-person this year. As usual, it was in Shenzhen from April 17th to April 19th, attended by many prominent analysts worldwide, but only a select few from the USA. ... More

This year’s Lenovo Innovation World was in Berlin, right before the largest European consumer electronics show, IFA 2024. During the event, Lenovo announced scores of Intel Core Ultra 200V (aka Lunar Lake), AMD Ryzen AI300, and Qualcomm Snapdragon X Plus (8 core) based Copilot+ PCs across its ThinkPad™, ThinkBook™, Yoga™, and IdeaPad™ portfolio. ... More

The telecom industry’s biggest show returned to its old glory with estimated 90,000 attendees. Also back were the expensive air tickets and hotels, long taxi lines, crowded metros and restaurants, and more. But it was all well worth for this yearly pilgrimage every serious telecom industry participant has to make. ... More

Samsung returned to in-person unpacked this month after more than two years. Its highlight was the launch of Galaxy S23 smartphones and Galaxy Book3 laptops. There was also a pre-launch event for select media and analysts, where Samsung’s executives discussed their commitment to sustainability. ... More

Marvell Technologies held its yearly industry analyst day on Dec 6th, 2020, at its headquarters in Santa Clara, California. The overwhelming message from the event was how its relentless focus on the Data Infrastructure market across mainly four segments— Data Center, Carrier Infrastructure, Automotive, and Enterprise Networking—is paying off. ... More

Taiwanese tech giant MediaTek held its yearly executive summit last week in California. It had a bunch of exciting announcements and a set of executive presentations. The most interesting announcement was that of Dimensity 9200, the smartphone SoC, which signaled the arrival of MediaTek in the 5G ... More

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