19
Nov
Adobe Firefly Gen AI model can supercharge Adobe Stock photography.
Creators, whether in major corporations, ad agencies, or individuals, are constantly under pressure to create unique, stylized content. For many, Adobe Stock is the go-to place to find appropriate imagery. However, finding the exact image in the right colors, background, and style is almost impossible, especially if there are strict branding guidelines. But no more! Adobe’s newly introduced Gen AI-enabled features will allow creators to transform stock images and quickly and easily create exactly what they want.
These features will also increase the usability of contributed images and contributors’ earning potential without any additional effort.
AI-powered image transformation
In a blog post, Adobe announced a suite of features built right into Adobe Stock, all powered by its Firefly AI model. Firefly was introduced in 2023 and has created more than 13 billion images. The model is already available on other Adobe products, such as Photoshop, Premiere Pro, Adobe Express, Lightroom, and others.
The new features can be grouped into four categories:
Background: Easily remove/modify image background. With the click of a button, you can remove the background, change it to the background of another image, or even create a new one using your imagination and text prompts.
Style: Convert the style of any image to that of a reference. This is extremely useful for converting images to comply with companies’ style guidelines.
Composition: Just like Style, you can change the color scheme, depth, shadows, outline, etc., of any image to that of a reference or create an entirely new one.
Expand and resize: Crate any sized version of the image. This uses Firefly’s very popular “Generative Fill” functionality right within Adobe Stock. You can convert portrait orientation into landscape, 4:3 into 16:9, or from any size to any other size as if it was natively created in that format.
With millions of images in Adobe Stock, your imagination is the only limit to how many variations you can create. That means any image you create can be as unique as you like and perfectly align with your company’s color pallet, style, and brand guidelines or the theme you are trying to project. You can also create collaterals in any size or form to suit different needs, such as for the website, banner, flyer, T-shirt, packing, or anything else. All of this is done within minutes through simple clicks or descriptive text prompts.
These features allow creators to easily scale up and cost-effectively keep their content pipeline filled. Most importantly, Firefly is commercially safe, giving creators or their companies peace of mind no matter how many variations are created.
Higher earning potential for contributors
Adobe Stock contributors already receive higher compensation for agreeing to use their images for AI model training. These new Gen AI features add a new dimension and a new revenue opportunity. Since the same images can be used in unlimited variations, their usage can dramatically increase without any additional effort, thereby increasing the revenue potential of contributors.
Further, the higher revenue potential can even spur the growth of new contributors and encourage existing ones to contribute even more. As I explained in my article, contrary to the misguided belief that AI hurts creators, it might actually help them.
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